Shoeless boy grows into sneaker boss


He said he later made sneakers for teachers and schoolmates at Eqinisweni Secondary School in Ivory Park outside Tembisa.

“That’s what I did most of my high school years. This is where the inspiration for Drip came from.”

Sixteen years since his first sneakers in 2003, Sehoane has not only made himself a top businessman but also created opportunities for his family and other people who were there during hard times.

He said his company’s slogan, “The Township Dream”, is meant to raise hopes and inspire youth growing up in poor environments to dream big and far beyond their lives’ circumstances

Tomorrow, Drip Footwear opens its second shop in the Pretoria CBD, after opening their first store at Newtown Junction in Johannesburg.

But Drip’s shoes can be found at other retail shops specialising in sneakers.

Sehoana said going forward he wants to “impact and empower young black people, create employment”.

“I want us to have more physical and online shops and tap into the sports market by designing running shoes, soccer boots, gym wear and soccer jerseys.

“My dream is to see one of the biggest PSL clubs walking onto the pitch wearing tracksuits and soccer boots by Drip; seeing one of the best athletes in the world, Caster Semenya, running in Drip attire.”

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